Social indicators and marketing : selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973

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Social indicators and marketing : selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973

Edited by: Robert L. Clewett [and] Jerry C. Olson

American Marketing Association, [1974]

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注記

Bibliography: p. 183-190

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