Marketing : a behavioural analysis

Author(s)

• Chisnall, Peter M.

Bibliographic Information

Marketing : a behavioural analysis

Peter M. Chisnall

McGraw-Hill (UK), c1985

2nd ed

• pbk.

Note

Includes bibliographies and index

Details

• NCID: BA18570909
• ISBN:
  • 0070841500
• LCCN: 85000020
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: viii, 328 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Motivation research (Marketing)
  • LCSH : Marketing
  • LCSH : Consumer behavior