Sales promotion and modern merchandising

Author(s)

• Luick, John F.
• Ziegler, William Lee

Bibliographic Information

Sales promotion and modern merchandising

[by] John F. Luick [and] William Lee Ziegler

（Perspectives in marketing series）

McGraw-Hill, [1968]

Note

Includes bibliographies

Details

• NCID: BA18574411
• LCCN: 68025658
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 134 p.
• Size: 21 cm
• Classification:
  • LCC : HF5438
  • DC : 658.8/2
• Subject Headings:
  • LCSH : Sales promotion
  • LCSH : Merchandising
• Parent Bibliography ID:
  • BA07445020