Focus group interviews : a reader

Author(s)

• Hayes, Thomas J. (Thomas Joseph)
• Tatham, Carol B.

Bibliographic Information

Focus group interviews : a reader

[edited by] Thomas J. Hayes, Carol B. Tatham

American Marketing Association, c1989

2nd ed

Note

Includes bibliographical references

Details

• NCID: BA18587548
• ISBN:
  • 0877572011
• LCCN: 89017500
• Country Code: us
• Title Language Code: eng
• Text Language Code: und
• Place of Publication: Chicago, Ill.
• Pages/Volumes: ix, 125 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Interviewing in marketing research
  • LCSH : Focused group interviewing