Advertising and consumer psychology

Author(s)

• Percy, Larry
• Woodside, Arch G.

Bibliographic Information

Advertising and consumer psychology

edited by Larry Percy, Arch G. Woodside

Lexington Books, c1983

Note

Bibliography: p. 345-385

Includes indexes

• NCID: BA18591272
• ISBN:
  • 0669057665
• LCCN: 82048006
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xxiv, 400 p.
• Size: 24 cm
• Classification:
  • LCC : HF5822
  • DC19 : 659.1/01/9
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • FREE : Advertisements