Marketing performance : profiling tomorrow's ¥urvivors : symposium digest

Author(s)

• Academy for Health Services Marketing
• Symposium for Health Care Marketing

Bibliographic Information

Marketing performance : profiling tomorrow's ¥urvivors : symposium digest

Academy for Health Services Marketing, American Marketing Associaton, c1989

Note

Proceedings of the Ninth Annual Symposium for Health Care Marketing held at the Washington Hilton, Washington, D.C., March 19-22, 1989

Includes bibliographical references

Details

• NCID: BA18600690
• ISBN:
  • 0877571961
• LCCN: 88034910
• Country Code: us
• Title Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: iv, 170 p.
• Size: 28 cm
• Classification:
  • LCC : RA410.56
  • DC19 : 362.1/068/8
• Subject Headings:
  • LCSH : Medical care -- Marketing -- Congresses
  • LCSH : Health services administration -- Congresses