Industrial marketing management : a strategic view of business markets

Author(s)

• Hutt, Michael D.
• Speh, Thomas W.

Bibliographic Information

Industrial marketing management : a strategic view of business markets

Michael D. Hutt, Thomas W. Speh

Dryden Press, c1985

2nd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA1860351X
• ISBN:
  • 0030693071
• LCCN: 84001668
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxiv, 632 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/04
• Subject Headings:
  • LCSH : Industrial marketing -- Management