Bibliographic Information

Basic marketing : a managerial approach

E. Jerome McCarthy, William D. Perreault, Jr

(The Irwin series in marketing)

R.D. Irwin, 1984

8th ed

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Note

Includes bibliographical references and indexes

Related Books: 1-1 of 1
Details
  • NCID
    BA18614480
  • ISBN
    • 0256030197
  • LCCN
    83082140
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, Ill.
  • Pages/Volumes
    xvii, 841 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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