Basic marketing : a managerial approach

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Perreault, William D.

Bibliographic Information

Basic marketing : a managerial approach

E. Jerome McCarthy, William D. Perreault, Jr

（The Irwin series in marketing）

R.D. Irwin, 1984

8th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA18614480
• ISBN:
  • 0256030197
• LCCN: 83082140
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvii, 841 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X