Research methods for leisure and tourism : a practical guide
著者
書誌事項
Research methods for leisure and tourism : a practical guide
（Longman/ILAM leisure management series）
Longman, 1992
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注記
Includes bibliographical references (p. [213]-221) and index
内容説明・目次
内容説明
Leisure managers now recognize reserach as an important method of evaluating and planning the services they offer. The importance of research in the industry is reflected in the fact that it is a component of both the ILAM Certificate and Diploma. This volume is a practical "how-to" guide to research in the leisure industry, covering a wide range of research methods and ideas for presentation of the information gathered. Included are case studies and examples from across the leisure and tourism sectors. The "Longman Leisure Management" series provides guides to the management of the fast expanding leisure services field. Written for practitioners, by officers and trainers familiar with the leisure field and its management requirements, the series stresses the broad areas of management competence required in modern leisure management. The series has been developed in consultation with the Institute of Leisure and Amenity Management (ILAM) and reflects the ILAM examination syllabus. Each volume covers a major topic or syllabus area.
目次
- The what and why of research
- starting out
- the range of research methods
- existing sources of information
- observation
- qualitative methods
- questionnaire surveys
- questionnaire design
- sampling
- survey analysis by computer - principles and preparation
- the use of graphics
- preparing the report.
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