The Portable MBA
著者
書誌事項
The Portable MBA
Wiley, c1990
- タイトル別名
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Portable M.B.A
大学図書館所蔵 件 / 全12件
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該当する所蔵館はありません
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注記
Includes bibliographical references
内容説明・目次
内容説明
The text covers the core topics taught in America's top MBA programs. It provides concentrated seminars on everything from accounting to marketing to quantitative techniques, taught by a team assembled from the nation's business schools, including Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program, this book covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations and production management and strategic management.
目次
How to Think Like a Manager: The Art of Managing for the Long Run. THE FOUNDATIONS OF MANAGEMENT. Managing People: The R Factor. Quantitative Tools: Numbers as the Fundamental Language of Business. Managerial Economics: Guidelines for Choices and Decisions. THE FUNCTIONS OF A BUSINESS. Accounting and Management Decision Making. Financial Management: Optimizing the Value of the Firm. Marketing Management: Becoming a Market-Driven Company. Human Resource Management: Competitive Advantage Through People. The Strategic Use of Information Technology. Operations Management: Productivity and Quality Performance. Strategic Management. CONCLUSION. The Role of Business in a Democratic Society. Notes. Index.
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