The naked market : marketing methods for the 80s

Author(s)

• Heller, Robert

Bibliographic Information

The naked market : marketing methods for the 80s

Robert Heller

Sidgwick & Jackson, 1984

Note

Includes index

Details

• NCID: BA18636596
• ISBN:
  • 0283990120
• LCCN: 85223025
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 226 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Success in business