Measuring advertising effectiveness : selected readings

著者

• Wheatley, John J.

書誌事項

Measuring advertising effectiveness : selected readings

edited for the American Marketing Association by John J. Wheatley

（AMA reprint series）

U.M.I. (University Microfilms Inaternational) Out-of-Print Books on Demand, 1969

注記

Articles selected from materials published by the American Marketing Association

Facsim. of: Homewood, Ill. : R.D. Irwin, 1969

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA18646782
• LCCN: 68054728
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: ix, 233 p. (on double leaves)
• 大きさ: 23 cm
• 分類:
  • LCC : HF5821
  • DC : 659.1
• 件名:
  • LCSH : Advertising -- Addresses, essays, lectures
• 親書誌ID:
  • BA13075141