Psychology in media stratogy : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association

Author(s)

• Bogart, Leo
• Bauer, Raymond A.

Bibliographic Information

Psychology in media stratogy : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association

with contributions by: Raymond A. Bauer ... [et al.] ; edited by Leo Bogart

U.M.I. (University Microfilms International) Out-of-Print Books on Demand, c1966

Note

Facsim. of: Chicago, Ill. : American Marketing Association, c1966

Bibliography: p.[99]-[104]

Details

• NCID: BA18654419
• Country Code: us
• Title Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 98 p. (on double leaves)
• Size: 22 cm