Psychology in media stratogy : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association

著者

• Bogart, Leo
• Bauer, Raymond A.

書誌事項

Psychology in media stratogy : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association

with contributions by: Raymond A. Bauer ... [et al.] ; edited by Leo Bogart

U.M.I. (University Microfilms International) Out-of-Print Books on Demand, c1966

注記

Facsim. of: Chicago, Ill. : American Marketing Association, c1966

Bibliography: p.[99]-[104]

詳細情報

• NII書誌ID(NCID): BA18654419
• 出版国コード: us
• タイトル言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: 98 p. (on double leaves)
• 大きさ: 22 cm