Psychology in media stratogy : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association
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Psychology in media stratogy : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association
U.M.I. (University Microfilms International) Out-of-Print Books on Demand, c1966
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Facsim. of: Chicago, Ill. : American Marketing Association, c1966
Bibliography: p.[99]-[104]