Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium

Author(s)

• Andreasen, Alan R.
• Sudman, Seymour

Bibliographic Information

Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium

edited by Alan R. Andreasen and Seymour Sudman

U.M.I. (University Microfilms International) Out-of-Print Books on Demand, c1976

Note

"The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."

Facsim. of: Chicago, Ill. : American Marketing Association, c1976

Bibliography: p. 145-161

Details

• NCID: BA18655116
• ISBN:
  • 0877570736
• LCCN: 76003750
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: ix, 161 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 381
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Social aspects -- Congresses
  • LCSH : Diffusion of innovations -- Congresses