Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium

著者

• Andreasen, Alan R.
• Sudman, Seymour

書誌事項

Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium

edited by Alan R. Andreasen and Seymour Sudman

U.M.I. (University Microfilms International) Out-of-Print Books on Demand, c1976

注記

"The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."

Facsim. of: Chicago, Ill. : American Marketing Association, c1976

Bibliography: p. 145-161

詳細情報

• NII書誌ID(NCID): BA18655116
• ISBN:
  • 0877570736
• LCCN: 76003750
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: ix, 161 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC : 381
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Social aspects -- Congresses
  • LCSH : Diffusion of innovations -- Congresses