Research frontiers in marketing : dialogues and directions : 1978 educators' proceedings

Author(s)

• Jain, Subhash C.

Bibliographic Information

Research frontiers in marketing : dialogues and directions : 1978 educators' proceedings

edited by: Subhash C. Jain

（Series / American Marketing Association, no. 43）

U.M.I. (University Microfilms International) Out-of-Print Books on Demand, c1978

Note

Facsim. of: Chicago, Ill. : American Marketing Association, c1978

Includes bibliographies and index

Details

• NCID: BA18656957
• ISBN:
  • 0877571090
• LCCN: 78008596
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: xi, 443 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3973
• Subject Headings:
  • LCSH : Marketing research -- United States -- Congresses
• Parent Bibliography ID:
  • BA11802460