Marketing planning : a systems approach

Author(s)

• Stern, Mark Emmet

Bibliographic Information

Marketing planning : a systems approach

Mark E. Stern

（Perspectives in marketing series）

McGraw-Hill, 1966

Details

• NCID: BA18660626
• LCCN: 66015185
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 153 p.
• Size: 21 cm
• Classification:
  • DC18 : 658.8
• Parent Bibliography ID:
  • BA07445020