Marketing channels
著者
書誌事項
Marketing channels
（The Prentice-Hall series in marketing）
Prentice Hall, c1992
4th ed
- : pbk.
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Shows how to plan, organize, co-ordinate and control marketing channels to achieve competitive advantage by using both strategic and managerial frames of reference. Emphasizing decision making, it explores the effective formulation and implementation of interorganizational marketing strategies.
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