Theory in marketing

Author(s)

• Cox, Reavis
• Alderson, Wroe
• Shapiro, Stanley J.

Bibliographic Information

Theory in marketing

edited by Reavis Cox, Wroe Alderson, Stanley J. Shapiro

U.M.I. (University Microfilms International) Out-of-Print Books on Demand, c1964

Note

"Prepared under the sponsorship of the American Marketing Association"

"Second series 1964"

Facsim. of: Homewood, Ill. : R.D. Irwin, c1964

Details

• NCID: BA18678858
• LCCN: 64021023
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: xiv, 414 p. (on double leaves)
• Size: 21 cm