Marketing the public sector : promoting the causes of public and nonprofit agencies

Author(s)

• Fine, Seymour H.

Bibliographic Information

Marketing the public sector : promoting the causes of public and nonprofit agencies

Seymour H. Fine

Transaction Publishers, c1992

Note

Originally published: Social marketing. Boston : Allyn and Bacon, c1990

Includes bibliographical references (p. 339-352) and indexes

Details

• NCID: BA18683064
• ISBN:
  • 1560006102
• LCCN: 91038378
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Brunswick, U.S.A.
• Pages/Volumes: xxiv, 360 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.122
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Social marketing
  • LCSH : Corporations, Nonprofit -- Marketing
  • LCSH : Advertising, Public service