Marketing the public sector : promoting the causes of public and nonprofit agencies

著者

• Fine, Seymour H.

書誌事項

Marketing the public sector : promoting the causes of public and nonprofit agencies

Seymour H. Fine

Transaction Publishers, c1992

注記

Originally published: Social marketing. Boston : Allyn and Bacon, c1990

Includes bibliographical references (p. 339-352) and indexes

詳細情報

• NII書誌ID(NCID): BA18683064
• ISBN:
  • 1560006102
• LCCN: 91038378
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New Brunswick, U.S.A.
• ページ数/冊数: xxiv, 360 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.122
  • DC20 : 658.8
• 件名:
  • LCSH : Social marketing
  • LCSH : Corporations, Nonprofit -- Marketing
  • LCSH : Advertising, Public service