The promotional planning process

Author(s)

• Strang, Roger A.

Bibliographic Information

The promotional planning process

Roger A. Strang

Praeger, 1980

Note

Bibliography: p. 122-125

Includes index

• NCID: BA18693330
• ISBN:
  • 0030491010
• LCCN: 80018848
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xii, 127 p.
• Size: 25 cm
• Classification:
  • LCC : HF5438.5
  • DC19 : 658.8/2
• Subject Headings:
  • LCSH : Sales promotion -- Planning
  • LCSH : Marketing