Strategic marketing

Author(s)

• Kollat, David T.
• Blackwell, Roger D.
• Robeson, James F.

Bibliographic Information

Strategic marketing

[by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, [1972]

Note

Includes bibliographical references

Details

• NCID: BA18702588
• ISBN:
  • 003078770X
• LCCN: 76184299
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 548 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03809544