Strategic marketing : a business response to consumerism

Author(s)

• Robertson, Andrew Beaumont

Bibliographic Information

Strategic marketing : a business response to consumerism

[by] Andrew Robertson

Associated Business Programmes, 1978

Note

Includes bibliographical references and index

Details

• NCID: BA18702679
• ISBN:
  • 0852270666
• LCCN: 78318920
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxxi, 152 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Social aspects
  • LCSH : Consumer protection
  • LCSH : Consumer protection -- Case studies