Value-added marketing : marketing management for superior results

Author(s)

• Nilson, Torsten H.

Bibliographic Information

Value-added marketing : marketing management for superior results

Torsten H. Nilson

（McGraw-Hill marketing for professionals）

McGraw-Hill Book Co., c1992

Note

Includes index

Details

• NCID: BA18713176
• ISBN:
  • 0077076559
• LCCN: 92009510
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xiv, 189 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA1838240X