Goodwill und Marketingstrategie

Author(s)

• Simon, Hermann

Bibliographic Information

Goodwill und Marketingstrategie

Hermann Simon

Gabler, c1985

Note

Bibliography: p. 223-241

Includes indexes

Details

• NCID: BA18724434
• ISBN:
  • 3409136037
• LCCN: 85232089
• Country Code: gw
• Title Language Code: ger
• Text Language Code: ger
• Place of Publication: Wiesbaden
• Pages/Volumes: 250 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Goodwill (Commerce)