Cases and exercises in marketing

Author(s)

• Talarzyk, W. Wayne

Bibliographic Information

Cases and exercises in marketing

W. Wayne Talarzyk

Dryden Press, c1987

• pbk.

Note

Includes bibliographical references and index

Details

• NCID: BA1874654X
• ISBN:
  • 0030076439
• LCCN: 86011673
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: ix, 390 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Marketing -- Problems, exercises, etc