Aftermarketing : how to keep customers for life through relationship marketing
著者
書誌事項
Aftermarketing : how to keep customers for life through relationship marketing
Business One Irwin, c1992
- タイトル別名
-
Relationship marketing
大学図書館所蔵 件 / 全15件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 276-279) and index
内容説明・目次
内容説明
The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.
「Nielsen BookData」 より