Media planning : a practical guide

Author(s)

• Surmanek, Jim

Bibliographic Information

Media planning : a practical guide

Jim Surmanek

NTC Business Books, c1985

• pbk

Note

"Glossary/index": p. 156-165

Details

• NCID: BA18767357
• ISBN:
  • 0844230464
• LCCN: 85062136
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill., U.S.A.
• Pages/Volumes: xv, 165 p.
• Size: 23 cm
• Classification:
  • LCC : HF5826.5
  • DC19 : 659.1/11
• Subject Headings:
  • LCSH : Advertising media planning -- United States