The public relations handbook
著者
書誌事項
The public relations handbook
Blackwell Business, 1992
- : alk. paper
大学図書館所蔵 件 / 全9件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
"The Public Relations Handbook" is a major work on PR and its applications to the problems not only of business but of many other types of organization. Public relations is today recognized as a vital tool for management, but the full extent of PR activity and the way in which the wide range of techniques vary in their application is often misunderstood - in consequence opportunities are missed. "The Public Relations Handbook" aims to help avoid this. Divided into 11, the book covers PR in general before moving onto key areas including: media relations; financial and corporate relations; employee communications; political and community relations and sponsorship and events. The contribution PR can make to a variety of different sectors, including financial services, public services and trade associations, is also considered.
目次
- An introduction to public relations
- media relations
- financial and corporate relations
- employee communications
- political and community relations
- sponsorship
- events
- the application of PR
- developing PR
- ancillary services
- PR today and tomorrow.
「Nielsen BookData」 より