International dimensions of contemporary business
著者
書誌事項
International dimensions of contemporary business
（The Kent international dimensions of business series）
PWS-Kent Pub. Co., c1992
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This presentation of global business practice and procedure has been designed for students taking a course in international business or an introduction-to-business course (as a supplement) in departments of business and international studies.
目次
Foundations of US international business today. The structure of business internationally. International management and organization. Human resources in US international business. Marketing in US international business. Global information systems. International financial issues. Strategic challenges.
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