Business planning : an approach to strategic management
Author(s)
Bibliographic Information
Business planning : an approach to strategic management
Pitman, 1992
2nd ed.
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Description and Table of Contents
Description
Aims to develop in students the knowledge and expertise essential to co-orduinate business activities and respond to change. Models and theory from the discipline of management science are illustrated using case studies and problem-solving exercises. An ELBS/LPBB edition is available.
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