Business planning : an approach to strategic management

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Business planning : an approach to strategic management

Bill Richardson, Roy Richardson

Pitman, 1992

2nd ed.

Available at  / 9 libraries

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Description

Aims to develop in students the knowledge and expertise essential to co-orduinate business activities and respond to change. Models and theory from the discipline of management science are illustrated using case studies and problem-solving exercises. An ELBS/LPBB edition is available.

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