Bibliographic Information

Marketing

Eric N. Berkowitz, Roger A. Kerin, William Rudelius

Irwin, c1992

3rd ed

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Note

Includes indexes

Details
  • NCID
    BA18881363
  • ISBN
    • 025609182X
  • LCCN
    91027435
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, IL
  • Pages/Volumes
    xxiv, 791 p.
  • Size
    27 cm
  • Classification
  • Subject Headings
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