Marketing

Author(s)

• Berkowitz, Eric N.
• Kerin, Roger A.
• Rudelius, William

Bibliographic Information

Marketing

Eric N. Berkowitz, Roger A. Kerin, William Rudelius

Irwin, c1992

3rd ed

Note

Includes indexes

Details

• NCID: BA18881363
• ISBN:
  • 025609182X
• LCCN: 91027435
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, IL
• Pages/Volumes: xxiv, 791 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing