The New age of financial services marketing : a hands-on applications guide to harnessing the power of database marketing

著者

• Holtman, Arthur F.
• Mann, Donald C.

書誌事項

The New age of financial services marketing : a hands-on applications guide to harnessing the power of database marketing

edited by Arthur F. Holtman and Donald C. Mann

Financial Sourcebooks, c1992

詳細情報

• NII書誌ID(NCID): BA18888817
• ISBN:
  • 0942061152
• LCCN: 90028739
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Naperville, Ill.
• ページ数/冊数: xi, 322 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HG1616.M3
  • DC20 : 332.1/068/8
• 件名:
  • LCSH : Bank marketing
  • LCSH : Data base marketing
  • LCSH : Data base management
  • LCSH : Financial services industry