Beyond the hype : rediscovering the essence of management
Author(s)
Bibliographic Information
Beyond the hype : rediscovering the essence of management
Harvard Business School Press, c1992
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
- Volume
-
ISBN 9780875843315
Description
Many business consultants have come up with new concepts and buzzwords that purport to offer the solution to every organization's competitiveness problems. "Beyond the Hype" is an attempt to go beyond the verbiage plaguing today's manager to understand how things are actually done in organizations. Instead of focusing on panaceas for revitalizing companies, the authors concentrate on the very essence of what managers do: mobilizing action in organizations. Rather than prescribe a specific managerial framework, they propose a new way of thinking - an "action perspective" - that emphasizes the judgement of the individual manager in determining what course of action to take. The ultimate responsibility for targeting appropriate action, communicating it, and ensuring that it is accomplished lies with the individual manager.
Table of Contents
- Globalization
- information technology
- total quality
- benchmarking
- best practices
- customer focus
- micromarketing
- flexible manufacturing
- value creation
- core competence
- competitive advantage
- strategic intent.
- Volume
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: pbk ISBN 9780875845067
Description
This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.
by "Nielsen BookData"
