Servicing international markets : competitive strategies of firms
著者
書誌事項
Servicing international markets : competitive strategies of firms
Blackwell Publishers, 1992
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注記
Bibliography: p. [324]-329
Includes index
内容説明・目次
内容説明
Now, more than ever before, international competitiveness depends on truly effective servicing strategies for foreign markets. Based on wide ranging and up to the minute research in firms this new book links foreign market servicing decisions to competitiveness. Servicing International Markets examines in detail:. * Market servicing choices. * Exporting. * Licensing. * Direct investment. * Joint ventures and strategic alliances. The study highlights the importance of effective management of the competitive process and the need for firms to develop a long-term and flexible approach to overseas operations. It is often the ability to switch between 'modes' of operation to achieve greater competitiveness that is the key to lower costs, better pricing and innovation.
目次
Acknowledgements 1. Introduction 2. The Meaning of Competitiveness 3. Measures of International Competitiveness in Practice 4. The Design of a Foreign Market Servicing Strategy 5. The Impact of Foreign Market Servicing Strategy on Competitiveness 6. The Impact of the Single European Market Act on the Foreign Market Servicing Strategies of British Firms 7. British and Foreign Firms Compared 8. Conclusion Industry Studies 1. The Global Pharmaceutical Industry 2. The Scientific Instruments Industry 3. The Paint Industry 4. National Champions 5. The European Retail Banking Sector 6. The European Housing Finance Market 7. The European Insurance Industry.
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