Marketing investment management services : innovative strategies for capturing and keeping, key institutional accounts
著者
書誌事項
Marketing investment management services : innovative strategies for capturing and keeping, key institutional accounts
Woodhead-Faulkner, 1992
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内容説明・目次
内容説明
This book provides a series of contributions from leading practitioners in the field, geared to marketing institutional services. The book covers subjects from pitching for new business to keeping existing accounts.
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