Winning combinations : the coming wave of entrepreneurial partnerships between large and small companies
著者
書誌事項
Winning combinations : the coming wave of entrepreneurial partnerships between large and small companies
Wiley, c1992
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Describes the growing popularity of mergers between small and large companies in order to compete more successfully in the business world. The author describes how the marketing skills and distribution capacity of a major firm can enhance the innovative and specialized approach of a small company.
目次
THE INNOVATION IMPERATIVE. Business at the Brink. Completing the Value Chain: Trap or Trajectory?. Home-Grow, Bankroll, Buy or Partner? Choices for Large Corporations. Beaver, Bear, Monkey, or Kangaroo? Choices for Entrepreneurs. PRINCIPLES AND PRACTICES OF ENTREPRENEURIAL PARTNERSHIPS. Making Partnerships Work: Principles and Practices for Success. Potential Pitfalls: What Can Go Wrong. GLOBAL OPPORTUNITIES FOR ENTREPRENEURIAL PARTNERSHIPS. Japanese Entrepreneurship: The Power of Kaizen and Keiretsu. Entrepreneurial Non-Partners in the United Kingdom: The Case of the Missing Middle. Entrepreneurial Partnerships in Sweden: An Opportunity Waiting to Happen. Central European Entrepreneurship: Spotlight on Hungary. Afterword. Index.
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