Franchising
著者
書誌事項
Franchising
South-Western Pub. Co., c1989
大学図書館所蔵 全1件
注記
"G32."
Includes bibliographies and index
内容説明・目次
目次
Part I: The nature of franchising. Franchising: history and overview. Franchising: pros and cons. The franchise plan. Part II: Franchising and the law. Franchise legal documents. Trademarks, copyrights, patents, and trade secrets. Franchising and the antitrust laws. Part III: The franchise arena: developing the franchised business. Managing the marketing process. Location and site selection. Management organization and administrative policy. Accounting and financial statements: presentation and uses. Financial management and fiscal planning: tools and techniques. Part IV: The franchise arena: operating the franchise business. Developing the operational prototype. Administration and operation of the franchise package. Support and training from the franchisor. Part V: The franchisee arena. Investigating franchise opportunities. Financing your franchised business. Marketing and managing your franchised business. Legal rights of franchisees. Part VI: Franchisor/franchisee relationships. The franchising relationship. Fairness and compliance. Breakaway franchisees and noncompliance. International franchising. Appendix: Sample franchise contract.
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