Franchising
Author(s)
Bibliographic Information
Franchising
South-Western Pub. Co., c1989
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"G32."
Includes bibliographies and index
Description and Table of Contents
Table of Contents
Part I: The nature of franchising. Franchising: history and overview. Franchising: pros and cons. The franchise plan. Part II: Franchising and the law. Franchise legal documents. Trademarks, copyrights, patents, and trade secrets. Franchising and the antitrust laws. Part III: The franchise arena: developing the franchised business. Managing the marketing process. Location and site selection. Management organization and administrative policy. Accounting and financial statements: presentation and uses. Financial management and fiscal planning: tools and techniques. Part IV: The franchise arena: operating the franchise business. Developing the operational prototype. Administration and operation of the franchise package. Support and training from the franchisor. Part V: The franchisee arena. Investigating franchise opportunities. Financing your franchised business. Marketing and managing your franchised business. Legal rights of franchisees. Part VI: Franchisor/franchisee relationships. The franchising relationship. Fairness and compliance. Breakaway franchisees and noncompliance. International franchising. Appendix: Sample franchise contract.
by "Nielsen BookData"