Consumer behavior : contemporary research in action

Author(s)

• Holloway, Robert J.
• Mittelstaedt, Robert A.
• Venkatesan, M.

Bibliographic Information

Consumer behavior : contemporary research in action

[by] Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan

Houghton Mifflin, [1970, c1971]

Note

Includes bibliographies

• NCID: BA19009423
• ISBN:
  • 0395046386
• LCCN: 79012512
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: viii, 458 p
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Motivation research (Marketing)