Analytical methods for marketing management

Author(s)

• Fitzroy, Peter T.

Bibliographic Information

Analytical methods for marketing management

Peter T. FitzRoy

McGraw-Hill Kogakusha, c1976

International student ed

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BA19032447
• ISBN:
  • 0070857113
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Tokyo
• Pages/Volumes: viii, 336 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Decision-making