Market strategy and structure
著者
書誌事項
Market strategy and structure
Harvester Wheatsheaf, 1992
大学図書館所蔵 件 / 全50件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Papers were given at a conference held at Dundee University, Aug. 22nd-25th, 1988
Includes bibliographical references and index
内容説明・目次
内容説明
This volume draws together leading international contributors to address the most important issues in the analysis of market strategy and structure. It provides an assessment of the current position and considers future opportunities for research. The book provides insights into how research can be undertaken in what has traditionally been a tough area of investigation. Topics covered include product differentiation, price and quantity competition, strategic behaviour and patenting. The use of techniques reflect modern developments in industrial organization theory, most noticeably the dominance of the game theoretic approach.
目次
Part 1 Product differentiation. Part 2 Price competition. Part 3 Price versus quantity competition. Part 4 Strategic behaviour. Part 5 Patenting. Part 6 International issues. Part 7 Some empirical and quasi-empirical issues.
「Nielsen BookData」 より
