An adaptive optimization model for setting advertising budgets

Author(s)

• Rich, Kenneth L.

Bibliographic Information

An adaptive optimization model for setting advertising budgets

by Kenneth L. Rich

（Working paper）

Marketing Science Institute, 1971

Note

Preliminary reseach report: p-41

Includes bibliographical references (p. 39)

Details

• NCID: BA19073863
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 40 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA1711542X