Mass customization : the new frontier in business competition

著者

• Pine, B. Joseph
• Davis, Stanley M.

書誌事項

Mass customization : the new frontier in business competition

B. Joseph Pine II ; foreword by Stan Davis

Harvard Business School Press, c1993

注記

Includes bibliographical references (p. 301-322) and index

内容説明・目次

内容説明

The mass production of standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. As Joe Pine makes clear, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices, or better. He explains mass customization in its historical context, demonstrates why mass production cannot work in turbulent industries, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentary on when and how managers in both service and manufacturing industries can make the transition to mass customization. He details the strategies, methods, and organizational transformations required to develop, produce, market, and deliver individually customized goods and services, and shows managers how to analyze their own industries to determine if they should shift to mass customization.

目次

Preface Acknowledgments Part 1-The Shift from Mass Production to Mass Customization 1. Once Upon a Time 2. The System of Mass Production 3. The Emerging System of Mass Customization 4. Determining the Shift to Mass Customization 5. The Old Competition: How Mass Production Companies Faltered 6. The New Competition: How Mass Customization Companies Succeeded Part 2-Exploring the New Frontier in Business Competition 7. Developing a Strategy for Mass Customization 8. Mass-Customizing Products and Services 9. Transforming the Organization for Mass Customization 10. Exploring the New Frontier Appendix: Research on Market Turbulence Notes Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA19088882
• ISBN:
  • 0875843727
• LCCN: 92017506
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: xxi, 333 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD45
  • DC20 : 658.5/75
  • NDC7 : 509.6
  • NDC9 : 509.6
• 件名:
  • LCSH : Technological innovations -- Management
  • LCSH : Manufactures -- Technological innovations -- Management
  • LCSH : Service industries -- Technological innovations -- Management
  • LCSH : New products -- Management
  • LCSH : Competition
  • LCSH : Mass production