Market mapping : how to use revolutionary new software to find, analyze, and keep customers

Author(s)

• Baker, Sunny
• Baker, Kim

Bibliographic Information

Market mapping : how to use revolutionary new software to find, analyze, and keep customers

Sunny Baker, Kim Baker

McGraw-Hill, c1993

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA19120817
• ISBN:
  • 0070036888
  • 0070036896
• LCCN: 92024102
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 267 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.125
  • DC20 : 658.8/35/0285536
• Subject Headings:
  • LCSH : Marketing -- Maps -- Computer programs
  • LCSH : Marketing research -- Computer programs