Advertising
著者
書誌事項
Advertising
（Made simple books）
Butterworth-Heinemann, 1992
5th ed
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内容説明・目次
内容説明
The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes.
目次
- The advertising scene
- planning advertising campaigns
- media of advertising
- creative advertising
- special related areas
- the advertising control system.
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