1991 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• Childers, Terry L.

Bibliographic Information

1991 AMA Winter Educators' Conference : marketing theory and applications

editors, Terry L. Childers ... [et al.]

American Marketing Association, c1991

• v. 2

Other Title

ST:Marketing theory & applications

Note

Includes bibliographical references and index

• NCID: BA19133874
• ISBN:
  • 087757216X
• LCCN: 91008966
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: x, 479 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses